Old Navy + Marvel Heroes = Success?
Is it a partnership of future success? We shall see as Old Navy teams up with Marvel Entertainment, during Marvel’s 70th anniversary, to bring you a fresh line of apparel including the likes of Spiderman, Ironman and all the other “mans” of “Superherodom”. (that should be added to the dictionary). This ADventure will run for the entire month in honor of “back to school”, AND if you purchase a Marvel Collectabilitee T-shirt you will receive a limited-edition Amazing Fantasy #15 comic book reprint as a gift with your purchase.
Is this a fresh idea? Hmm, maybe not. I think it’s a nostalgic way to relate to the parents of children who may have watched these heroes during their younger days. These are the pockets of which these items will be purchased. Right?
So go ahead, click the title link, and see what you think about this new line.