Do stars make campaigns hot? or not?
How does your favorite “star” uphold their end of the deal in their ad campaigns?
Judging by the article, linked above in the title (via adweek.com), it is evident that companies use celebrities to push their products/services. It doesn’t always work, unless it is done correctly. An example of correctly, I would say, is when the celebrity is actually used along with the product/service.
Here is a good example.
No, I’m not saying that it is the celebrity’s fault that their campaign does not resonate well with it’s target market, it is the agency’s fault. The ad campaign needs to be done with the product and the target market in mind FIRST, and then the celebrity, just to give it that extra added value.
What are your thoughts?
