AOL… can they be reinvented get the message across?
After reading a post by Adage about AOL tapping Leo Burnett to help “reinvent the brand and give the Internet giant a new corporate identity”, I ask myself “Can this be done?”.
No, really, can it? AOL has been around for over 2 decades and doing huge numbers in its prime. With a de-partnership from Time Warner, it has to turn itself around and become relevant.
I’m actually excited to see what happens in the next couple quarters. With a new logo to be released in the early 4th, this could get interesting…
